We’ve decided that our newest interior line deserves a proper introduction, so say hello to British made brand The Pure Edit! The interior team is super excited about this latest addition to our carefully curated fabric and wallpaper collections, and we’d love to tell you why!
The Pure Edit brings a considered selection of over 400 beautiful fabrics and 250 wallpapers featuring easy-living prints, plains and weaves. When flicking through their sample books, you will find relaxed styles in soft colour palettes that have been inspired by the world around us, ensuring their designs are easy to love and easy to live with.
Their attentively thought out ranges makes it effortless for the customer to put different designs together, including combining complimentary prints, balancing patterns with plains, and using their luxurious velvets or textural weaves to add interest to your space.
A huge benefit of choosing The Pure Edit is you can rest assured that you are buying from a brand which is serious about protecting the environment that influences their very own fabrics and wallpapers.
From product miles to production waste, they consider their reverberations on the environment at every step of the process, and are even working hard to become a carbon neutral company before 2030.
The Pure Edit always strives to choose materials with the lowest environmental impact. That’s why their textiles are crafted from natural plant fibres like Better Cotton, linen and hemp, and they also use yarn created from recycled plastic bottles, diverting them from landfills and giving them a new stylish lease of life!
We know what you might be thinking: sustainable products equate to a big price tag, right? Wrong! The beauty of The Pure Edit is that they are passionate about the planet, yet uncompromising on the very reasonable pricing of their fabric collections. So you can create the home you love without breaking the bank, all the while knowing you’re doing your bit for the earth.
Take a peak at their latest collection, Makaan (images to the right): a modern interpretation of traditional Indian crafts told through a harmonious range of small-scale patterns in 5 lovely, muted colour palettes.
If you’re getting a good first impression of this exciting, innovative new brand (or are already ahead of the curve and a Pure Edit fanatic!), why not pop into Milners and see our sample books for an even better feel of their products?